Operational Excellence

European Wholesale Bank

Market entry – design and execution of a sustainable market entry for corporate banking business and services

In order to extend global footprint of its corporate business proposition the bank was seeking to establish a subsidiary in Brazil. The focus was to improve their business proposition for serving its home market corporate clients with required local products and services in Brazil.

What did we do?

Based on a services of workshops, interviews and market research (e.g.Brazilian financial services and payments market and infrastructure, products and services, competitors, legal and licensing issues, local IT solutions and vendors) the team facilitated required decision making with key client stakeholders based on business cases by product and client group, extended value proposition for brazil market, combined product offerings, legal and regulatory dealings with local authorities, execution of a complex vendor selection process, etc.. An adapted business and target operating / sourcing model has been developed to ensure alignment of local operations setup and central group operations.

What we delivered:

Clear business proposition for home market clients aligned with local market specifics.

Selection of best-fit local banking service provider to speed up entry and ensure quality of service

Re-designed the target operating and sourcing model (incl. alignment local vs. central)

Key activities involved:

Target operating and sourcing model redesign (local vs. central)

Business / operations alignment

Business benefits:

New operating model aligned to changed (and changing) market needs

Greater contribution and engagement of firm-wide resources to the company